вторник, 7 апреля 2015 г.

LocalBusiness

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LocalBusiness

A particular physical business or branch of an organization. Examples of LocalBusiness include a restaurant, a particular branch of a restaurant chain, a branch of a bank, a medical practice, a club, a bowling alley, etc.
PropertyExpected TypeDescription
Properties from LocalBusiness
branchOfOrganization The larger organization that this local business is a branch of, if any.
currenciesAcceptedText The currency accepted (in ISO 4217 currency format).
openingHoursDuration The opening hours for a business. Opening hours can be specified as a weekly time range, starting with days, then times per day. Multiple days can be listed with commas ',' separating each day. Day or time ranges are specified using a hyphen '-'.
- Days are specified using the following two-letter combinations: Mo, Tu, We, Th, Fr, Sa, Su.
- Times are specified using 24:00 time. For example, 3pm is specified as 15:00.
- Here is an example: <time itemprop="openingHours" datetime="Tu,Th 16:00-20:00">Tuesdays and Thursdays 4-8pm</time>.
- If a business is open 7 days a week, then it can be specified as <time itemprop="openingHours" datetime="Mo-Su">Monday through Sunday, all day</time>.
paymentAcceptedText Cash, credit card, etc.
priceRangeText The price range of the business, for example $$$.
Properties from Organization
addressPostalAddress Physical address of the item.
aggregateRatingAggregateRating The overall rating, based on a collection of reviews or ratings, of the item.
brandOrganization  or
Brand 		The brand(s) associated with a product or service, or the brand(s) maintained by an organization or business person.
contactPointContactPoint A contact point for a person or organization. Supersedes contactPoints.
departmentOrganization A relationship between an organization and a department of that organization, also described as an organization (allowing different urls, logos, opening hours). For example: a store with a pharmacy, or a bakery with a cafe.
dissolutionDateDate The date that this organization was dissolved.
dunsText The Dun & Bradstreet DUNS number for identifying an organization or business person.
emailText Email address.
employeePerson Someone working for this organization. Supersedes employees.
eventEvent Upcoming or past event associated with this place, organization, or action. Supersedes events.
faxNumberText The fax number.
founderPerson A person who founded this organization. Supersedes founders.
foundingDateDate The date that this organization was founded.
foundingLocationPlace The place where the Organization was founded.
globalLocationNumberText The Global Location Number (GLN, sometimes also referred to as International Location Number or ILN) of the respective organization, person, or place. The GLN is a 13-digit number used to identify parties and physical locations.
hasPOSPlace Points-of-Sales operated by the organization or person.
interactionCountText A count of a specific user interactions with this item—for example, 20 UserLikes, 5 UserComments, or 300 UserDownloads. The user interaction type should be one of the sub types of UserInteraction.
isicV4Text The International Standard of Industrial Classification of All Economic Activities (ISIC), Revision 4 code for a particular organization, business person, or place.
legalNameText The official name of the organization, e.g. the registered company name.
locationPostalAddress  or
Place 		The location of the event, organization or action.
logoURL  or
ImageObject 		An associated logo.
makesOfferOffer A pointer to products or services offered by the organization or person.
memberOrganization  or
Person 		A member of an Organization or a ProgramMembership. Organizations can be members of organizations; ProgramMembership is typically for individuals. Supersedes members,musicGroupMember.
Inverse property: memberOf.
memberOfOrganization  or
ProgramMembership 		An Organization (or ProgramMembership) to which this Person or Organization belongs.
Inverse property: member.
naicsText The North American Industry Classification System (NAICS) code for a particular organization or business person.
ownsProduct  or
OwnershipInfo 		Products owned by the organization or person.
reviewReview A review of the item. Supersedes reviews.
seeksDemand A pointer to products or services sought by the organization or person (demand).
subOrganizationOrganization A relationship between two organizations where the first includes the second, e.g., as a subsidiary. See also: the more specific 'department' property.
taxIDText The Tax / Fiscal ID of the organization or person, e.g. the TIN in the US or the CIF/NIF in Spain.
telephoneText The telephone number.
vatIDText The Value-added Tax ID of the organization or person.
Properties from Thing
additionalTypeURL An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. In RDFa syntax, it is better to use the native RDFa syntax - the 'typeof' attribute - for multiple types. Schema.org tools may have only weaker understanding of extra types, in particular those defined externally.
alternateNameText An alias for the item.
descriptionText A short description of the item.
imageURL  or
ImageObject 		An image of the item. This can be a URL or a fully described ImageObject.
nameText The name of the item.
potentialActionAction Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role.
sameAsURL URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Freebase page, or official website.
urlURL URL of the item.
Properties from Place
addressPostalAddress Physical address of the item.
aggregateRatingAggregateRating The overall rating, based on a collection of reviews or ratings, of the item.
containedInPlace The basic containment relation between places.
eventEvent Upcoming or past event associated with this place, organization, or action. Supersedes events.
faxNumberText The fax number.
geoGeoCoordinates  or
GeoShape 		The geo coordinates of the place.
globalLocationNumberText The Global Location Number (GLN, sometimes also referred to as International Location Number or ILN) of the respective organization, person, or place. The GLN is a 13-digit number used to identify parties and physical locations.
hasMapURL  or
Map 		A URL to a map of the place. Supersedes map, maps.
interactionCountText A count of a specific user interactions with this item—for example, 20 UserLikes, 5 UserComments, or 300 UserDownloads. The user interaction type should be one of the sub types of UserInteraction.
isicV4Text The International Standard of Industrial Classification of All Economic Activities (ISIC), Revision 4 code for a particular organization, business person, or place.
logoURL  or
ImageObject 		An associated logo.
openingHoursSpecificationOpeningHoursSpecification The opening hours of a certain place.
photoPhotograph  or
ImageObject 		A photograph of this place. Supersedes photos.
reviewReview A review of the item. Supersedes reviews.
telephoneText The telephone number.

More specific Types
  • AnimalShelter
  • AutomotiveBusiness
  • ChildCare
  • DryCleaningOrLaundry
  • EmergencyService
  • EmploymentAgency
  • EntertainmentBusiness
  • FinancialService
  • FoodEstablishment
  • GovernmentOffice
  • HealthAndBeautyBusiness
  • HomeAndConstructionBusiness
  • InternetCafe
  • Library
  • LodgingBusiness
  • MedicalOrganization
  • ProfessionalService
  • RadioStation
  • RealEstateAgent
  • RecyclingCenter
  • SelfStorage
  • ShoppingCenter
  • SportsActivityLocation
  • Store
  • TelevisionStation
  • TouristInformationCenter
  • TravelAgency

    Examples

    Without Markup Microdata RDFa JSON-LD
      

    1. <h1>Beachwalk Beachwear & Giftware</h1>
      2. 

    2. A superb collection of fine gifts and clothing to accent your stay in Mexico Beach.
      3. 

    3. 3102 Highway 98
      4. 

    4. Mexico Beach, FL
      5. 

    5. Phone: 850-648-4200
      6.
    Without Markup Microdata RDFa JSON-LD
      

    1. GreatFood
      2. 

    2. 4 stars - based on 250 reviews
      3. 

    3. 1901 Lemur Ave
      4. 

    4. Sunnyvale, CA 94086
      5. 

    5. (408) 714-1489
      6. 

    6. <a href="http://www.greatfood.com">www.greatfood.com</a>
      7. 

    7. Hours:
      8. 

    8. Mon-Sat 11am - 2:30pm
      9. 

    9. Mon-Thur 5pm - 9:30pm
      10. 

    10. Fri-Sat 5pm - 10pm
      11. 

    11. Categories: Middle Eastern, Mediterranean
      12. 

    12. Price Range: $$
      13. 

    13. Takes Reservations: Yes
      14.
    Without Markup Microdata RDFa JSON-LD
      

    1. An example of a invoice for a purchase and installation.
      2. 

    2. ACME Home Heating
      3. 

    3. Bill for: New furnace and installation
      4. 

    4. Customer: Jane Doe
      5. 

    5. payment due: 2015-01-30
      6. 

    6. minimum payment: $0.00
      7. 

    7. total due: $0.00
      8. 

    8. payment status: paid
      9. 

    9. order: furnace model ABC123
      10. 

    10. order: installation labor
      11.

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