среда, 26 августа 2015 г.

Quick Tip: Local Business Schema for Dummies

12:26 By No comments


If you are a local business, using schema markup to promote your local status will go a long way toward improving your presence in local search.

Implementing schema markup can be confusing, so we thought we'd make it easy for you with this quick code snippet:

<div itemscope itemtype="http://schema.org/LocalBusiness">
<img itemprop="logo" class="" alt="5150 Design" src="images/logo-aqua-sm.png" />
<div itemprop="makesOffer" itemscope itemtype="http://schema.org/Offer">
<div itemprop="itemOffered" itemscope itemtype="http://schema.org/Product">
<span itemprop="name">Web Design &#124; SEO &#124; Social Media</span>
</div>
</div>

<div class="pad-top" itemprop="address" itemscope="" itemtype="http://schema.org/PostalAddress">
<span itemprop="streetAddress">23315 Lehigh Ave.</span><br />
<span itemprop="addressLocality">Port Charlotte</span>,&nbsp;<span itemprop="addressRegion">FL</span>
<span itemprop="postalCode">33954</span>
</div>
<strong>Tel : </strong><span itemprop="telephone">(239) 850-5150</span>

</div<!--End Itemscope-->
 

The above code results in the following display on your web page and indicates clearly to Google and other search engines that your business is local, where it is addressed, primary phone number, and what services are offered. We threw in tthe logo for good measure. If you would prefer to use your business name simply replace this line of code:

<img itemprop="logo" class="" alt="5150 Design" src="images/logo-aqua-sm.png" />

with this:

<span itemprop="name">5150 Design</span>


5150 Design
Web Design | SEO | Social Media
23315 Lehigh Ave.
Port Charlotte, FL 33954
Tel : (239) 850-5150
 
 
Edit the above code to reflect your business information and insert it in an appropriate place within your source code. Be sure to be consistent with your business information. The name, address, and phone number should match that presented on all properties across the web.
 
There. Now you can add Local Business Schema to your web pages and improve your visibility in local search!
 
  M.J.

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